| Author | Kaufman, Herbert, 1878-1947 |
|---|---|
| LoC No. | 13001403 |
| Title |
The Clock that Had no Hands And Nineteen Other Essays About Advertising |
| Contents | The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. |
| Language | English |
| LoC Class | HF: Social sciences: Commerce |
| Subject | Advertising |
| Category | Text |
| EBook-No. | 29562 |
| Release Date | Aug 1, 2009 |
| Copyright Status | Public domain in the USA. |
| Downloads | 55 downloads in the last 30 days. |
| Price | $0.00 |
